Influencers, as a new phenomenon in travel and food, never cease to fascinate us. And we are not talking about the Kardashian lookalikes that will try to sell you anything from energy water to teeth whitening products. We are talking about the people who you may not follow, or even know about, but influencer the way you eat or travel even without you realizing it. And when you think about it, journalists are the prototypical influencers. So you read an article about a destination and though hmmm, that sounds nice… maybe we could go there next year, what interests me is who wrote that piece, who edited it and in what way, who decided to run it in the first place, and so on.

Which brings us to the guest of Episode 8 of our little podcast, Joann Plocková. Joann is travel and design writer who has written pieces for the likes of The New York Times, Monocle, AFAR (once about us, yay!), Financial Times, Conde Nast Traveller and others. And she also wrote a part of the Louis Vuitton guide for Prague and the Wallpaper guide for Prague. Talk about influencing the way you travel! 

Anyway, Joann is one of the nicest writers we have ever worked with - she does not just phone it in (and believe us, we have worked with multiple journalists who hardly did anything but phoning it in, and they are, sadly, influencers too) and she takes her research and writing very seriously. She also happens to be a US expat who has been living in Prague steadily since 2007 and has a unique perspective on Prague and Central Europe as a whole.

We met in the great Ronin Coffee Spot in the Vinohrady district and chatted about her life as an expat in Prague, about the hustle of being a freelance journalist, about the success rate of her pitches (you’ll be surprised - she knows a thing or two about pitching), and about a thing that I have been discussing quite a bit: who actually writes the narrative about a destination, and can locals do anything about it? Like when Buzzfeed puts out a picture of the horrendous trdelník pastry and in a few weeks, it becomes the most Instagrammed food of Prague, while local foodies just shake their heads in bitter disbelief, is there anything we can do to change that?

Anyway, if you have ever though about influencers, narratives of different destinations, or ever though about being a freelance journalist or travel writer, this episode is for you.

Okay, all Czech chefs who worked, not staged, in multiple three-Michelin star restaurants in a big city abroad, hands up! Okay, there must be only one. Bára Šimůnková has worked in Eleven Madison Park, Le Bernardin and Per Se, three 3-Michelin stars in New York City. Again, was not there on a stage (except Eleven Madison Park) - she actually worked there as a line chef. And now she’s coming back and is hopefully due to open a restaurant in Prague in the spring. Oh yeah, and she’s not even 30.

Anyway, we have heard of Bára when she came back and worked at our favorite bakery in Prague, Praktika, and it was nearly mythical: „have you heard of this Bára? She worked at Per Se and Le Bernardin and she’s amazing.“ And as will be revealed in the podcast, she was praised by Paul Day when he hired her for Sansho as her first job out of school. Given all that, it’s a wonder that Bára has been moving below the radar and has not been filling the title pages of major Czech cooking and food magazines.

Maybe it’s because she’s laser-focused and does not waste a lot of time. She knows what she wants and does not take sh*t from anybody. When she felt being passed over for promotion because she was a girl from the East, she went straight to the managers to talk it over. When she arrived in NYC, she basically sent emails to what she thought were the best five restaurants in town, and got a response from three right away.

And now she’s back and due to open a restaurant in Prague. What are the differences between chef life in NYC and Prague? How does she feel about the Prague food scene, having come back from the best restaurants of NY? How demanding is work in a three-Michelin restaurant? What will her Prague restaurant be all about? Listen to find out. Enjoy the podcast with Bára!

oday’s podcast episode is a bit special because it’s the first time we have taken the podcast on the road, namely to Paris, the City of Lights. You know, we have been visiting Paris quite frequently over the years, and while the first, pre-Taste of Prague visit was absolutely delicious dreadful, we’ve learnt to navigate Paris our own way, avoiding the tourist traps and enjoying what Paris does best - food and wine, obviously.

Now, we have posted our tips for Paris previously quite some time ago, but we thought it would be fun to talk to some insiders who have lived in Paris for quite some time and whom we have been following to get some inside scoops about what’s what in the French capital. And it this podcast, we have spoken to two absolutely fantastic ladies who are just that.